Creating value.
Improving life.

Our vision is to impact lives for the better. We strive to offer products and services that add value to the lives of people that associate with us be it our customers, our employees or our vendors. At Invicta, everyone wins!

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Our Philosophy

We look at ourselves as stewards of societal resources entrusted with the responsibility of using those resources to create value for society as a whole.
Our measure of Value Creation is Profit. The market and our consumers reward us for our contributions by allowing us to earn a profit. The difference between our costs and the price that customers pay us is an accurate measure of the value that we create for that customers. This virtuous cycle of Value Creation helps us stay in business and create more value for Society in newer and better ways.

Guiding Principles

1. Values Over Competence
2. Stewardship & Integrity
3. Entrepreneurship
4. Humility
5. Merit Over Entitlement
6. Transformation 
7. Teamwork

Guiding Principle

Our Brands

Harper’s Bazaar-nominated, India’s favorite natural deodorant stick for conscious beauty.

Lineal Deodorant

The Digital Marketing agency that powers our brands with strategies that Win!

Invicta Click

Dainty sanitary napkins feature an ultra-dry top sheet for lasting dryness.

Dainty Sanitary Napkins

Manufacturer of HM-HDPE Plastic Jerrycans, Barrels, Drums and Containers

Canpack

We have made Lineal India's favourite natural deodorant.

Get The Fact

Lineal is India’s most loved natural deodorant, recognized for its clean, simple formula and nominated for the Harper’s Bazaar Conscious Beauty Award 2019. The integrity of Lineal lies in its use of only familiar, easy-to-pronounce ingredients that laypersons recognize and trust for safety and effectiveness.