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At Invicta, we view ethically obtained profits as the most accurate indicator of our positive impact on society. As caretakers of communal resources, the profits we generate directly represent the value our customers gain from us. This process forms a continuous loop: delivering value to our customers leads to profit, which empowers us to innovate and contribute even more. The market serves as our ultimate judge, if we don't provide value, our business cannot endure.
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Building Value through Ethical Stewardship & Innovation
Invicta sees itself as a responsible custodian of society’s resources, dedicated to generating value through ethical profit. We prosper by adhering to free-market principles, where true success comes from serving others. Anchored by our core values—stewardship, entrepreneurship, teamwork, humility, meritocracy, and transformation—we recognize and reward tangible contributions, foster innovation, and welcome change to consistently enhance value for our customers, employees, and the wider society.
1. VALUES OVER COMPETENCE
At Invicta, we prioritize hiring based on values. While skills can be developed, integrity is fundamental. Individuals with strong principles create enduring value for our customers, society, and company, serving as guiding examples for our team, partners, and vendors.
2. STEWARDSHIP & INTEGRITY
At Invicta, we responsibly manage resources, empowering our employees to create value through delivering profitable service to customers. The profits we generate are a reflection of the impact we make. We aim to build a team that exemplifies exceptional stewardship.
3. ENTREPRENEURSHIP
At Invicta, employees embody an entrepreneurial spirit, focusing on maximizing value for customers and society. Profits serve as a measure of this value, and incentives are designed to reward contributions that benefit our customers, company, and team collectively.
4. HUMILITY
At Invicta, value creation is an ongoing journey. Every success marks a milestone that fuels further growth. With humility and adaptability, we learn from our achievements and market feedback to continuously enhance the value we deliver.
5. MERIT OVER ENTITLEMENT
At Invicta, we reward value creation. Pay reflects profit contribution, not rank or seniority. No salary caps—top contributors gain more resources and responsibility.
6. TRANSFORMATION
Change is inevitable in a free market, and at Invicta, we embrace it. Employees and teams must evolve skills to stay competitive, ensuring we consistently deliver superior value to customers and society.
7. TEAMWORK
At Invicta, teamwork thrives on cooperation, communication, and challenge. Open sharing and our 'Challenge Process' drive sharper leadership, innovation, and success for teams, customers, and the company.
Our Guiding Principles
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Growth through transformation.
At Invicta, we believe true growth comes from continuous transformation. Change is inevitable, and businesses that adapt thrive while those that resist become obsolete. By constantly evolving our people, processes, and capabilities, we stay ahead of shifting markets and unlock new opportunities to create value. Transformation is not a one-time event but an ongoing journey that fuels innovation, strengthens competitiveness, and drives sustainable growth for our customers, employees, and society.
