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At Invicta, we believe that ethically earned profit is the most precise measure of our contribution to society. As stewards of societal resources, the profit we earn reflects the value customers receive from us. This creates a virtuous cycle: creating value for customers generates profit, which allows us to innovate and contribute even more. The market holds us accountable—if we fail to create value, we won't survive.

Guiding Principles

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How Societies Work

Invicta believes its role is to act as a steward of society’s resources, creating value through ethical profit. We thrive on free-market principles where prosperity comes from serving others. Guided by our values—stewardship, entrepreneurship, teamwork, humility, meritocracy, and transformation—we reward measurable contributions, encourage innovation, and embrace change to continually create greater value for our customers, employees, and society.

Our Guiding Principles

1. VALUES OVER COMPETENCE
2. STEWARDSHIP & INTEGRITY
3. ENTREPRENEURSHIP
4. HUMILITY
5. MERIT OVER ENTITLEMENT
6. TRANSFORMATION 
7. TEAMWORK

1. VALUES OVER COMPETENCE

At Invicta, we hire for values first. Skills can be taught, but integrity is key. Principled people drive lasting value for our customers, society, and company, guiding our team, partners, and vendors.

2. STEWARDSHIP & INTEGRITY

At Invicta, we steward resources, with employees driving value through profitable customer service. Profits reflect impact. We seek a team excelling in stewardship.

3. ENTREPRENEURSHIP

At Invicta, employees act as entrepreneurs, maximizing customer and societal value. Profits gauge this value. Incentives reward contributions benefiting customers, company, and team.

4. HUMILITY

At Invicta, creating value is a continuous journey. Successes are milestones spurring growth. Humble and adaptive, we learn from achievements and market signals to deliver more value.

5. MERIT OVER ENTITLEMENT

At Invicta, we reward value creation. Pay reflects profit contribution, not rank or seniority. No salary caps—top contributors gain more resources and responsibility.

6. TRANSFORMATION

Change is inevitable in a free market, and at Invicta, we embrace it. Employees and teams must evolve skills to stay competitive, ensuring we consistently deliver superior value to customers and society.

7. TEAMWORK

At Invicta, teamwork thrives on cooperation, communication, and challenge. Open sharing and our 'Challenge Process' drive sharper leadership, innovation, and success for teams, customers, and the company.

Our Guiding Principles

Values Over Competence
At Invicta, we hire for values first. Skills can be taught, but integrity is key. Principled people drive lasting value for our customers, society, and company, guiding our team, partners, and vendors.

Stewardship & Integrity
At Invicta, we steward resources, with employees driving value through profitable customer service. Profits reflect impact. We seek a team excelling in stewardship.

Entrepreneurship
At Invicta, employees act as entrepreneurs, maximizing customer and societal value. Profits gauge this value. Incentives reward contributions benefiting customers, company, and team.
Humility
At Invicta, creating value is a continuous journey. Successes are milestones spurring growth. Humble and adaptive, we learn from achievements and market signals to deliver more value.

Merit Over Entitlement
At Invicta, we reward value creation. Pay reflects profit contribution, not rank or seniority. No salary caps—top contributors gain more resources and responsibility.

Transformation
Change is inevitable in a free market, and at Invicta, we embrace it. Employees and teams must evolve skills to stay competitive, ensuring we consistently deliver superior value to customers and society.
Teamwork
At Invicta, teamwork thrives on cooperation, communication, and challenge. Open sharing and our 'Challenge Process' drive sharper leadership, innovation, and success for teams, customers, and the company.

Download Our Guiding Principles

Guiding Principles

Growth through transformation.

At Invicta, we believe true growth comes from continuous transformation. Change is inevitable, and businesses that adapt thrive while those that resist become obsolete. By constantly evolving our people, processes, and capabilities, we stay ahead of shifting markets and unlock new opportunities to create value. Transformation is not a one-time event but an ongoing journey that fuels innovation, strengthens competitiveness, and drives sustainable growth for our customers, employees, and society.

Success, Positivity, Idea and Belief

At Invicta, we see success as a milestone that reflects the impact of our ideas and beliefs in action, not as a final destination. Success is built on positivity—the conviction that challenges can be turned into opportunities and that growth is always possible.

Principles

Every achievement begins with a strong idea and the belief in its potential to create value. By nurturing bold ideas, fostering a positive mindset, and holding firm to our guiding beliefs, we create a culture where success is both shared and sustainable.